The Wiggle Backstory

Logan Taylor didn’t plan to start a cleaning company, let alone a marketing agency for cleaners. He came from the restaurant world and a whole lot of hustle before finding his calling: building a cleaning business that stood for something bigger. In 2014, he launched The Dazzle Cleaning Company with one client, a borrowed vacuum, and a bold vision to create something vibrant, inclusive, and unapologetically different.

That vision worked. Dazzle became known as The Gayest Cleaning Company in America and grew into a multimillion-dollar brand. But the secret sauce wasn’t just Dazzle’s bright personality, it was the systems, strategy, and marketing behind it.

As Dazzle grew, Logan heard from other cleaning business owners facing the same challenges he once did. So he started Wiggle to share what was working with others using real strategies, tested in a real cleaning business, and delivered with warmth and clarity.

Today, Wiggle helps cleaning company owners all over the U.S. get more leads, grow with confidence, and show up for the communities they care about. And Logan? He’s still running Dazzle, championing LGBTQ+ rights through his work with the Victory Fund, and doing it all with the same energy he started with—plus better systems and a lot more sparkle.

Now, Logan is sharing everything he learned building Dazzle through Wiggle, a marketing company made for cleaning businesses. The goal is simple: help cleaners get more leads and grow with confidence. He still runs Dazzle, supports LGBTQ+ rights, and brings the same energy he started with, just with better systems and more sparkle.

Our Team

🪩 The click-makers, magic-builders & metric-movers behind the curtain 🪩

Terry Cunningham

Operations & Finance Maestro

Keeps the business running smoothly and profitably with sharp systems, smart budgeting, and seamless ops.

Marian Moreno

Systems Integrator

Implements smart integrations and automations to enable precise tracking, targeting, and scalable growth.

Johnatan Duran

Digital Messaging Specialist

Builds integrated messaging campaigns with smart automations that drive engagement and simplify follow-up.

Yaneth Giraldo

Digital Engagement Specialist

Creates scroll-stopping content and campaigns that connect cleaning businesses with their ideal clients.

Manuela Cortes Granados

Digital Interface Engineer

Designs and builds seamless, high-performing web experiences that turn clicks into cleaning clients.

Jhonny Zambrano

SEO Infrastructure Specialist

Optimizes websites from the inside out to boost search visibility, speed, and performance for cleaning businesses.